What’s Wrong with the Movies? by Aleister Crowley in Vanity Fair, Jul 1917.
“If only a man could found a ‘Famous Authors Film Producing Company’ and give the authors a fair chance and a free hand, and then employ real artists for the costumes,—a real tailor for the men’s clothes;—real decorators for the indoor sets; real ladies to look after the manners of the actors, and real architects to design the houses, he would be able to take up the whole of Liberty Loan out of his first year’s profits.” [via]