What’s Wrong with the Movies? by Aleister Crowley in Vanity Fair, Jul 1917.

“MILLIONS of dollars have already been lost in the movies by the many errors indicated above; and it may be well to point out that the public recognizes that the business is everywhere approaching a grave crisis. You, gentlemen, who are still making money, take heed: you are going to lose it in another few months unless you learn a little something about good taste in matters of art.” [via]