Design History: The Trademark in Nazi Germany and the Modern Logo from Mark Gould on Vimeo.

Design History: The Trademark in Nazi Germany and the Modern Logo is a video by Mark Gould from the School of Visual Arts MFA Design, added by VJ PsyScottic. Although there’s unfortunately the clear trigger about Nazis here to distract, this talks about logo design in a way that anyone interested in sigils and seals might find familiar.

“Steven Heller surveys the Modern German trademark as designed by its Modern German Master, William Defke. An interesting look at how the use of trademarks, logos and eventually all forms of media were, and continue to be used by governments and big corporate media as elements of codes, and symbols to transmit messages to the masses.”

The Hermetic Library video pool is a scavenger hunt for video from a living Western Esoteric Tradition. If you would like to submit your work for consideration, head over to the Hermetic Library video pool or contact the librarian.