“The ability to manage social narratives has become an adaptive differentiator in an increasingly mediated world. It is not just the recognition that a narrative exists around all things that occur on the public stage, but that this narrative must be deliberately crafted and managed in order to successfully compete and advance in the game of life. This is a defining element of the modern stage and one that has only become possible within the vast infrastructure of global communication heaved up across the planet over the last hundred years.”

— chris23, Brief Notes on the Collective Mind and the Death of Truth