Nostalgia can be contained and marketed—but actual difference would threaten the hegemony of the one worldview. The “Gift Economy” of some nearly-extinguished “primitive tribe” makes excellent TV; our mourning for its disappearance can only boost the sales of whatever commodity might soothe our sense of loss. Mourning itself can become fetishized, as in the victorian era of onyx and jet and black-plumed graveyard horses. Death is good for Capital, because money is the sexuality of the dead. Corpses have already appeared in advertising—”real” corpses.
Hakim Bey, The Obelisk