To me the mythos is stagnant, boring, and festering. Hardly any new ideas are brought in because too many people are trying to write like Lovecraft or perpetuate the same conventions, but they’re doing it by maintaining the status quo and not offering anything new. And quite frankly, I for one am sick of the same-old, same-old. The same product in a new package doesn’t fly anymore with me, and just the sheer commercialism of the franchise on whole has soured me to it. Not that commercialism is bad, but some of the conventions lumped under it using the mythos are.
Comment by Werecat on Who Cares About the Cthulhu Mythos? in the Key 23 archive.